UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

How Real-Time Analytics Improves Ad PerformanceReal-time analytics processes data at high rates to transform it into insights. This process takes time, but using automation tools streamlines the delivery of insights in seconds.This enables stakeholders to make fast and accurate adjustments that optimize campaign performance and identify new opportu

The Duty of AI in Performance Advertising And Marketing AnalyticsWith performance advertising and marketing coming to be progressively complicated and data-driven, it can be difficult for online marketers to maintain. AI can aid simplify and boost marketing methods to improve targeting, customization, foreseeing customer behavior, and making best u